Where did ALS go?

As some of you might have noticed, earlier this week @adlandsuit became @creature_dan – I just wanted to explain why. Obviously enough, this coincided with my arrival at Creature London, and, needless to say, there’s a link.

As a nigh-on-brand-new-agency, we’re dealing with all of those questions that nigh-on-brand-new-agencies deal with (how long should our creds deck be, where’s the best place to get sandwiches round here, why don’t the phones work, why is Shoreditch, that kind of thing). One of the things we’ve talked about is the Agency twitter feed.

It’s tough to be an ad agency on twitter. With the odd honourable exception, there tend to be two approaches: either, ‘Check us out! We’re WACKY’; or, ‘Check us out! We knew about that interesting thing that those other people did BEFORE YOU.’ And that’s not us – the former, because we’re not wacky (for ‘wacky people’ are awful, awful people), and the latter because the internet is not a race.

So what is Creature London? It’s not a tone of voice, it’s not a social-media-guidelines presentation, it’s not gimmicky, and it’s not an intern desperately scouring the web to bring you that new thing before anyone else does. It’s a bunch of smart, creative folk who want to make amazing things for and with amazing people – and that’s what we figured we should be on twitter. So @creaturelondon will go quiet, and from now on you’ll be able to follow @creature_stu, @creature_ed, @creature_ben, @creature_ivan and, well, me*.

We’ll be tweeting as ourselves, with no rules, no guidelines, no editorial calendar and no agenda. Ed will be grumpy. Stu won’t shut up. Ivan might never tweet. I’ll just be adlandsuit with a different name. Some of us will think Transformers 3 is ace, some of us will be wrong about Transformers 3. Either way, Creature London’s twitter will be the people that run the agency, talking about the stuff that interests and infuriates them. Feel free to say hello.

*If you look hard enough, you might spot some other members of the Creature family floating about on the internets as well.

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