Home > BMW, MEDIA > Because Size Matters

Because Size Matters

And we’ll end the week with some work. I’m not a BMW fan particularly, but this is bloody good.

Categories: BMW, MEDIA
  1. Dion Hughes
    April 17, 2009 at 5:59 pm

    excellent. reminds me of the famous chiat/day yamaha poster from a million and three years ago.they found out a competitor was going to run posters saying ‘follow the leader’. yamaha bought all the adjacent sites they could and ran the message ‘follow no one’.ahh ninjas.

  2. Ed
    April 17, 2009 at 6:33 pm

    @Dion Hughes – As blogged about by Dave Trott, on how media is integral to creative:http://tr.im/j3Mh

  3. George
    April 20, 2009 at 9:30 pm

    it all goes back to that famous line “the medium is the message,” great example in this case!

  4. golublog
    April 21, 2009 at 5:21 pm

    A really great use of media.

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