So – Here I Am


Well. There it is. ALS’s enormous (literally, rather than figuratively) head. ALS’s face. ALS’s rather large, if slightly nervous, grin.


Except my name isn’t really AdLand Suit. That would have been a coincidence too far.

No. My name’s Dan Shute, and I’m a Board Account Director at Delaney Lund Knox Warren. (Which, interestingly, is an agency that garnered precisely zero votes when we did a ‘Where Does ALS Work?’ poll, many moons ago.)

So, that’s that. You know who I am. Secret’s out. I guess the main question to answer now is ‘What’s next?’ – so here we go.

Essentially, nothing will change. My employers haven’t known about ALS until now, but the fact that they now do isn’t going to change the things I write, or the way I write about them. I believe in the importance of what I’ve been doing here as much if not more than I did when I started this blog, and I definitely believe in the importance of the role Suits have to play more than ever. So why would I stop?

One of the joys of blogging and twitter is that you’re only as entertaining, interesting or engaging as the ideas that you have and the words that you write – job titles or celebrity status hold no real truck, you stand or fall on the quality of the words you write, and the relevance and power of what you’re writing or tweeting about. For whatever reason, a lot of people have come to care about what I write here, and have come to enjoy reading it. I’m incredibly proud of the number of people who read my nonsense, and who care enough to comment and share it. So why would I change?

Furthermore, as I’ve tried to point out in the past, this isn’t an anonymous blog so much as a pseudonymous blog. AdLand Suit is not a character – he’s not Dave Knockles, as brilliant as Dave Knockles undoubtedly is. AdLand Suit is me, writing in my voice, sharing my views, on things that I care about, and things that I think are important. The only difference now is that you know my real name. AdLand Suit is still here, and he’s still writing. So why would anything else change?

And that’s that. All that remains for me to say is thank you to the small number of people that have helped me keep this a (kind of) secret up ’til now, and that I remain in awe at the amount of goodwill, collaboration and, ultimately, cash for a good cause this blog and its accompanying (and much more sweary) twitter feed has generated – you’re all fucking awesome, and Elika and I will be in the Perseverance on Lamb’s Conduit Street this Wednesday evening (December 2nd) from 8.30pm, if anyone (or indeed everyone) fancies stopping by. First round’s on me.

Oh, and you absolutely have to keep contributing here. Marie Curie is still an awesome cause, and we’ve already made a fantastic amount of money, but if each of you donate a couple of quid (or even a solitary quid, if that’s all you can afford), then we’ll have done a brilliant thing. I’ll do a proper post on the donation at the end of the week, rather than try and wrap it up in this.

I’ll see you all at the bar. Cheers.
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  1. @3djamie
    November 30, 2009 at 5:40 pm

    So I was right all along, you are Lloyd..

  2. Tom
    November 30, 2009 at 5:48 pm

    so…your name ISN'T Linda? Can I still call you Linda?

  3. deborah
    November 30, 2009 at 5:56 pm

    Twitter is hilarious. But this blog is superb- I quote it lots. Keep going, please, -wil be interesting to witness the shifts in tone, content etc. Well done re Marie Curie

  4. Anonymous
    November 30, 2009 at 5:56 pm

    Who are Delaney Lund Knox Warren?

  5. Rubber Republic
    November 30, 2009 at 6:15 pm

    Hello Dan! The suspense was killing me. Great blog and nice idea to raise some cash for Marie Curie. Cheers!

  6. Anonymous
    November 30, 2009 at 7:15 pm

    God forgot to draw you any eyes.

  7. Anonymous
    November 30, 2009 at 7:17 pm

    And you were a £300 an hour hooker with that face?

  8. Anonymous
    November 30, 2009 at 8:55 pm

    I always thought you were really Amelia Torode

  9. Dave Knockles
    November 30, 2009 at 9:02 pm

    Woah! What's all this 'character' stuff?I mean, I am a character. In fact, I'm a right character! But I'm not a character.I'm Dave Knockles. And I AM THE CLIENT!http://iamtheclient.blogspot.com/

  10. snoxishere
    November 30, 2009 at 9:40 pm

    Lamb's Conduit Street? FFS! I'm in Soho on Wednesday….

  11. Anonymous
    November 30, 2009 at 9:43 pm

    you ARE Amelia Torode, right?

  12. William
    November 30, 2009 at 9:44 pm

    Dan, congratulations.I've been spreading the word like California wildfire to drum up some more cash from some fellow overpaid (sense the irony) suits.See you Wednesday – The Perseverance is almost my local pub, my office is on Northington Street.Will (@VenturaBoulevrd)

  13. Michael
    November 30, 2009 at 10:13 pm

    I knew it, I knew it, I knew it. From the first time you wrote a post for AdGrads I always thought "That must be Dan"

  14. Anonymous
    December 1, 2009 at 10:18 am

    @michael it's easy to say that after the big reveal 🙂

  15. real men write long copy
    December 1, 2009 at 10:56 am

    That's a smashing face you've got there. I'll do my darnedest to be there tomorrow. Mrs RMWLC is at bible study (no, really) so I'm trying to get a babysitter. Anyone here good with babies? Let me know.

  16. Michael
    December 1, 2009 at 11:23 am

    @anonymous: Sure, you're right. And of course i was never completely sure. But I think Dan is the only suit in London I know. So due to a lack of alternatives I always had him in mind when reading AdlandSuit's stuff. Additionally it helps when you have both of them as a Facebook-Friend 😉

  17. Anonymous
    December 1, 2009 at 12:19 pm

    yep, I thought you were Amelia Torode as well

  18. Silvia
    December 1, 2009 at 1:08 pm

    !! That was unexpected. I just thought you were some random. Hello again X

  19. Cat
    December 1, 2009 at 4:38 pm

    Nicely done sir

  20. AdLand Suit
    December 1, 2009 at 5:01 pm

    Thanks for the kind comments – and whilst I was, officially, a £300 hooker with that face, that's £300 in total, over a period of 2 and a half years, which I think we can all agree makes much more sense.Tom, you can call me whatever you want – you're paying the bills, after all.And Sylvia – hello! It's been ages. Hopefully see you soon – and more posts, please. xx

  21. AdLand Suit
    December 1, 2009 at 5:02 pm

    PS Michael – I kind of knew that you knew. But not saying anything to anyone was one of the KEY elements of my 'keeping it a secret' strategy.

  22. Bitchbag
    December 1, 2009 at 8:52 pm

    Michael Mcintyre crossed between Chinese immigrants. Grand smile, grander blog.Lush it.

  23. Amelia T
    December 1, 2009 at 8:59 pm

    FFS – I was a Suit for 1 year back in 1997 and soon realized that I was rubbish at it, so not sure how I feel that people thought that I was AdLandSuitDan is a much better swearer than I could ever dream to be. I doff my hat to him

  24. Will
    December 1, 2009 at 11:27 pm

    I won't be about. Bugger. Have a good time mate. Well done on the big reveal.

  25. Mike Berry
    December 2, 2009 at 12:04 pm

    Hey AdLand (as I will always call you). Congrats on coming out as someone with a head. Are you SURE you're not Amelia Torode? I've never seen you both in the same room at the same time…

  26. Anonymous
    December 3, 2009 at 3:58 am

    You guys are always called "Dan". By "you guys" I don't mean advertising account people, I mean wankers.

  27. AdLand Suit
    December 3, 2009 at 12:57 pm

    Erm, ok. That's nice. Thanks for stopping by.

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